National Institute of Nutrition
Jamai-Osmania PO
Hyderabad-500 007, India.
Ph No: #+914027197200
Email: ,
FAX: 04027019074

Name: Dr. Mekam Maheshwar,
Designation : Scientist-E
Phone: +91-40-27197384

Brief Profile:

He has 28 years of experience in journalism, mass media, nutrition communication & research and Public Relations. Obtained Ph.D and M.Phil in Health & Nutrition Communication, in addition to post-graduate degrees in (i) Media & Communication, (ii) Law, (iii) Literature (iv) Commerce and (v) Public Relations. His specialization is health & nutrition communication and mass media. As a social scientist, he continues to execute translation of existing nutrition knowledge and new research findings generated in the labs into public health domain by dissemination of information. One of the NIN’s mandates is to bring behavior change in food and dietary habits of vulnerable groups’ viz., adolescents, pregnant women and lactating mothers through effective communication channels. In this direction, he is investigating effective ways in health communication in general and nutrition communication in particular. He is examining the impact of print & electronic media and new media technologies and their uses on physical & mental health and behavior change of vulnerable groups. He is continuing his research to explore optimum possibilities for propagating nutrition knowledge and raise awareness levels of the people through mass media.


Total publications:10
Publications in the last 10 years
  1. M  Maheshwar, RD Rao. A comparative analysis of nutrition science coverage by popular Indian daily newspapers. Journal of Media and Communication Studies. 2011 Apr; 3(4): 131-143.
  2. M  Maheshwar, DR Rao. A matter of looks: The framing of obesity in popular Indian daily newspapers. Journal of US-China Medical Sciences. 2011 Jan; 8(1): 30-34.
  3. M Maheshwar, DR Rao. Quantitative analysis of nutrition and health messages in Indian print media. Journal of Public Health Research. 2012; 2(2): 28-31.
  4. M Maheshwar, SG Rao, K Venkaiah, DR Rao. Evaluation of nutrition reports based on research studies in popular Indian newspapers. Annals of Nutrition and Metabolism. 2013 Oct; 63: 841.
  5. T Vijayapushpam, M Maheshwar*, DR Rao. A comparative analysis of television food advertisements aimed at adults and children in India. Int J Innov Res Sci Engg. 2014; 2(6): 476-483. (*corresponding author)
  6. M Maheshwar, T Vijayapushpam, SF Rao. A current appraisal of health and nutrition related claims in Indian children’ television food advertisements. Journal of Social Science Studies. 2014 Feb; 1(2): 125-135.
  7. M Maheshwar, SRM Gavaravarapu, K Venkaiah, DR Rao. The quality of nutrition research reporting by leading daily newspapers in India. Journal of Media and Communication Studies. 2014 June; 6 (6): 92-98.
  8. M Maheshwar, DR Rao. Deforestation- A potential threat to nutrition. Int J Tech Res Appl. 2011 Mar-Apr; 3(2): 226-232.
  9. M Maheshwar, N Amulya Rao, DR Rao. Quantitative coverage of health & nutrition news – A longitudinal study of Indian prime print media. Asian Academic Research Journal of Multi-disciplinary. 2017 Jan; 4(1): 650-76.
  10. M Maheshwar, Karnam Narender, N Balakrishna, DR Rao. Media viewing habits of teenagers. Int J Res Mgt, Eco & Commerce. Feb, 2017; 7 (2): 1-9.

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